Turning a complex vision into a clear operating model - built to scale.

TC60 / Coyle Health & Wellbeing

About Tommy Coyle

Tommy Coyle is a former professional boxer with a bold vision: to build a 360° health and wellbeing business combining a bespoke digital platform, a premium boutique gym, and scalable corporate wellbeing services.

His ambition was clear. What was needed was structure, delivery, and senior level support to turn that vision into a functioning business.

State of the Art TC60 Gym, Hessle

The Brief

Translate a high level vision into:

• A bespoke digital health & wellbeing app

• A fully operational, premium gym

• A commercially viable and scalable corporate wellbeing offering

  
  

All while building the foundations for long term growth.

The Process

Phase One: Digital Product Development

My initial involvement began within a technology company, where I was brought in to bridge the gap between vision and technical delivery for a bespoke corporate wellbeing app.

At this stage, the concept was strong but required clarity, structure, and translation into a build-ready product.

My role included:

• Translating wellbeing and business ideas into clear product requirements

• Acting as the strategic link between founder and technical team

• Guiding development decisions across commercial, technical, and user needs

• Ensuring the product aligned with wider corporate wellbeing ambitions

This was a fully bespoke build, requiring close collaboration and informed decision making throughout. The result was a viable digital product designed to support long term business growth.

Phase Two: Gym Launch & Business Build

Following the success of the app, I was asked to step in as business manager, supporting the launch and growth of TC60 and Coyle Health & Wellbeing.

At this point, the gym existed only as a building site - vision in place, but no operational structure.

Over an 18 month period, I worked closely with Tommy to build the business from the ground up.

My role included:

• Shaping the overall concept and commercial structure

• Working alongside contractors through the build phase

• Designing class formats, programmes, and pricing

• Building, briefing, and mentoring the team

• Creating operational systems and processes

• Supporting client acquisition and early stage growth

• Developing corporate wellbeing services, starting with the first corporate client

• Designing onboarding and delivery protocols for multiple corporate clients

• Supporting new business and client meetings

• Mentoring key team members, including the wellbeing manager

• Supporting additional projects including bid writing for funded community and police work

  
  

This was not hands on execution for its own sake - it was senior oversight, structure, and decision making, ensuring the business was built on solid foundations.

The Solution

• A bespoke digital wellbeing app

• A fully functioning, premium gym

• A structured team with clear leadership

• Defined programmes, pricing, and client pathways

• A scalable corporate wellbeing offering
  

All aligned under one cohesive business model.

The Results

• A state of the art gym built and launched from the ground up

• A functioning team with clear roles and accountability

• Corporate wellbeing services ready to scale

• A digital product aligned with the wider business strategy

• A business able to grow sustainably and confidently

  
  

Most importantly, Tommy was left with a business that could operate without chaos, expand into new opportunities, and evolve strategically.

Why This Matters

This case study reflects how I work:

• I translate vision into delivery

• I bridge strategy, people, and execution

• I operate at a senior, embedded level

• I build clarity, structure, and momentum

  
  

This isn’t coaching. It’s partnership, delivered over time, inside the business.