Global Brand Delivery & Senior Level oversight About my career This case study reflects my commercial and brand leadership journey over 25 years, spanning early stage businesses, scale ups, and global brands including Boots, No7, Walgreens, Unilever, Nestlé, Procter & Gamble, Thornton’s, and GXO. I began my Brand career at 17, managing a digital print division before digital print was mainstream, and have since led complex, high volume, multi market brand and operational prog

Eyesite Opticians, Yorkshire About Eyesite Eyesite is a long established independent opticians group with four locations across Yorkshire. They engaged me to pressure test their customer journey through a full secret shopper exercise and then lead a two month strategic project to bring clarity to their brand, customer experience, and future growth direction. Eyesite Opticians, Yorkshire The Objective Create a business that can grow sustainably, protect its premium positioning

TC60 / Coyle Health & Wellbeing About Tommy Coyle Tommy Coyle is a former professional boxer with a bold vision: to build a 360° health and wellbeing business combining a bespoke digital platform, a premium boutique gym, and scalable corporate wellbeing services. His ambition was clear. What was needed was structure, delivery, and senior level support to turn that vision into a functioning business. State of the Art TC60 Gym, Hessle The Brief Translate a high level vision int

Peak DNA – Corporate Wellbeing & Female Health Beginning with corporate wellbeing programme development and evolving into the strategic repositioning, redesign, and successful relaunch of their collagen product. What started as a consultancy role focused on stabilising corporate clients quickly became a senior, embedded role across female health coaching, product development, brand strategy, and go to market execution. My role was to bring clarity, credibility, and commercial